Creating a Facebook page is incredibly easy. In fact, it’s so easy that you may want to create a few of them: one for the church and one for each individual ministry.
Start by going to facebook.com/pages/create and Facebook will walk you through the process of creating a page.
Select “Company, Organization or Institution” option, and in the “Choose a category” drop-down menu, select “Church/Religious Organization” and then type in the name of your church or ministry. You’ll have to check the box saying that you agree to the Facebook Pages Terms and then you can click the “Get Started” button.
Have a brief description of your page ready to copy-and-paste, and choose a website link to include. (Here’s a hint: you can add links, so you can have links to your homepage, a ministry page, a specific topical page, etc.)
Click the “Save Info” button to go to step 2, which is where you add a profile picture. You can upload a picture from your computer or import it from another website.
Click “Next” to go to step 3, which is simply a prompt to add a link to your new page in the “Favorites” section of your Facebook profile.
Step 4 is asking if you’d like to pay to advertise your page on Facebook, so let’s just hit the “skip” button and… voila! You have a Facebook page!
Interaction on a Facebook page is asynchronous; which means that you can post something whenever you want, people can reply whenever they want, and you can respond to them at a later point in time. Also, Facebook will send contributors a notification when other people comment, which encourages further discussion.
Have volunteers ready to participate on your page. If someone posts an article, for example, make sure a few others read it, comment on it, and share it on their own timelines. This will help spread the word and the frequent participation on the page will help new visitors see that there is an active community there and they’ll be much more likely to chime in.
Build an incredible Facebook page… and no one will find it. You have to promote it and build interest in it and encourage people to visit it and keep doing that. Not once or twice… but over and over and over again.
On the other hand, if you build it, tell everyone about it… and then don’t DO anything with it… don’t post information or links, don’t respond to comments or interact with people… then people will “learn” that visiting your page isn’t worth their time. You have to build the page, promote the page, and then treat it like the community you want it to become.
A Facebook page – or any other social media tool for that matter – will certainly never replace face-to-face human interaction, and it’s not meant to. What we’re talking about doing is simply utilizing all the tools at our disposal to connect with people when they’re not physically at the church or attending a church function.
If you do it right, Facebook pages can be an excellent way for the various ministries in your church to share information with a wider audience and build more interest by connecting with people throughout the week and doing it outside of church. So post great content, tell people to visit, and engage them by responding to their comments.